Kathleen R. Allen

Bringing New Technology to Market

Buch

Bringing New Technology to Market presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefore, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop. Bringing New Technology to Market is the first text that addresses the entire technology comm… Mehr

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Produktdetails

ISBN: 978-0-13-093373-7
EAN: 9780130933737
Produktnummer: 19159451
Verlag: Pearson Academic
Sprache: Englisch
Erscheinungsjahr: 2002
Seitenangabe: 365 S.
Masse: 680 g
Gewicht: 680

Über den Autor

Kathleen Allen is the author of several texts including Launching New Ventures, Third Edition, and Entrepreneurship and Small Business Management, Second Edition, as well as a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California (USC), Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering, and medicine to commercialize USC technologies. She also leads a National Science Foundation project with several university, public, and private partners.