Advertising and Integrated Brand Promotion
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlight…
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Produktdetails
Weitere Autoren: Allen, Chris / Close Scheinbaum, Angeline
- ISBN: 978-1-337-11021-1
- EAN: 9781337110211
- Produktnummer: 23512309
- Verlag: South Western Educ Pub
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 448 S.
- Masse: H27.4 cm x B21.3 cm x D1.8 cm 1'098 g
- Auflage: 8. A.
- Gewicht: 1098
Über den Autor
122860819
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