Solomon: Consumer Behaviour_p7
Now in its seventh edition,Consumer Behaviour: A European Perspectiveprovides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Marketing pitfallsandMulticultural dimensionsboxesthroughout the text illustrate the impact consumer behaviour has on marketingactivities. Consumer behaviour as…
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Produktdetails
Weitere Autoren: Hogg, Margaret K. / Askegaard, Søren / Bamossy, Gary
- ISBN: 978-1-292-24546-1
- EAN: 9781292245461
- Produktnummer: 33790913
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 648 S.
- Plattform: PDF
- Masse: 23'221 KB
- Auflage: 7. Auflage
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