Jamie Turner

How to Make Money with Social Media

Buch

The #1 Guide to Profiting from Social Media Marketing–Now Updated with New Strategies, Techniques, and Insider Tips! New strategies, execution techniques, and insider tips Accurately measure ROI–and improve it Supercharge profits by integrating social and mobile media with your other marketing For every marketing executive, CxO, and entrepreneur Welcome to the #1 practical guide to planning, launching, and managing a winning social media campaign! Here are solutions that work…profitable tips you’ll actually use…all 100% updated for today’s hottest opportunities! When it comes to solving tough social media marketing challenges, Jamie T… Mehr

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Produktdetails

Weitere Autoren: Shah, Reshma

ISBN: 978-0-13-388833-1
EAN: 9780133888331
Produktnummer: 16091734
Verlag: Pearson Academic
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 240 S.
Masse: 470 g
Auflage: 2. A.
Gewicht: 470

Über den Autor

Jamie Turner is an internationally recognized marketing expert and author who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems. He is the CEO of 60 Second Communications, a full-service marketing agency working with Samsung, The Coca-Cola Company, InterContinental Hotels Group, and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. He has been profiled in the world’s best-selling marketing textbook, is a regular guest on CNN and HLN, and is a keynote speaker at events, trade shows, and corporations around the globe. Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah’s marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of ASchoolBellRings.org, a nonprofit that builds schools and educational programs for impoverished children around the globe.