Heavy Hitter Sales Wisdom

Praise for Heavy Hitter Sales WisdomSteve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets.-Gerhard Gschwandtner Founder and Publisher, Selling Power magazineSteve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople.-Jay Fulcher, Chief Executive Officer, Agile SoftwareThis powerful book provides real-world strategies you can use to increase sales immediately!-Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own WayHeavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It's about the emotional connection with the customer, but also the attack and destruction of the competition.-Olivier Helleboid, Vice President, Software Operations, Hewlett-PackardHeavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal.-Tim Kelliher, Senior Vice President, Sales, DHL Global Mail