Profit Impact of Marketing Strategy Project
Retrospect and Prospects
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and…
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Produktdetails
- ISBN: 978-0-511-26173-2
- EAN: 9780511261732
- Produktnummer: 13805136
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 1'958 KB
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