Patrick E. (Hrsg.) Murphy

Marketing and the Common Good

Essays from Notre Dame on Societal Impact

Ebook (PDF Format)

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the socia… Mehr

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Produktdetails

Weitere Autoren: Sherry Jr., John F. (Hrsg.)

ISBN: 978-1-134-09107-2
EAN: 9781134091072
Produktnummer: 16943512
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 352 S.
Plattform: PDF
Masse: 2'485 KB
Abbildungen: 15 schwarz-weiße Abbildungen, 15 schwarz-weiße Zeichnungen, 5 schwarz-weiße Tabellen

Über den Autor

Patrick E. Murphy is Professor of Marketing at the Mendoza Business School, Notre Dame University, USA. Patrick specializes in marketing and business ethics issues and his recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, stakeholder theory, and marketing as well as ethics and corporate social responsibility for marketing in a global marketplaceJohn F. Sherry, Jr. is Herrick Professor of Marketing and Chairman of the Department at the Mendoza Business School, Notre Dame University, USA. John is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. His recent work has focused on experiential retailing, holistic branding, and consumption aesthetics. Among his current project is a study of the social rituals involved in tailgating during football games