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Tom Peters

The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an Employee Into a Brand That Shoutsdistinction, Commitment, and Passion!

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Michael Goldhaber, writing in Wired, said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.Again: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the w… Mehr

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Produktdetails


  • ISBN: 978-0-375-40772-7
  • EAN: 9780375407727
  • Produktnummer: 9517788
  • Verlag: Knopf
  • Sprache: Englisch
  • Erscheinungsjahr: 1999
  • Seitenangabe: 224 S.
  • Masse: H18.3 cm x B11.1 cm x D2.0 cm 255 g
  • Gewicht: 255

Über den Autor


TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.

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