Neil Leonard

Basics Graphic Design 03: Idea Generation

Ebook (PDF Format)

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

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Produktdetails

Weitere Autoren: Ambrose, Gavin

ISBN: 978-2-940447-42-8
EAN: 9782940447428
Produktnummer: 21415005
Verlag: Bloomsbury UK
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 200 S.
Plattform: PDF
Masse: 34'587 KB
Abbildungen: 200 colour illus

Über den Autor

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses. As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.