Master Data Management in Practice

Praise for Master data Management in Practice[The authors] turn out the core components of MDM-data governance, ROI analysis, implementation processes, data stewardship, and data quality, among them-in a way that's as easy for beginners to grasp as it is for experienced practitioners to execute. As seasoned MDM delivery experts themselves, they've seen the pitfalls from on high and warn you away from them even as they help navigate a better path for delivery. -From the Foreword by Jill Dyché, coauthor of Customer Data Integration and author of The CRM HandbookResponding to the growing demand for tried and true knowledge on how to successfully implement and manage customer MDM practices, this book from Dalton Cervo and Mark Allen delivers very insightful and practical hands-on techniques from both the program manager and data steward points of view. It should be at the top of the must-read list for anyone looking to implement a customer MDM initiative.-Ron Powell, Associate Publisher and Editorial Director, BeyeNETWORKTechTarget Enterprise Applications GroupOrganizations today are awash in a sea of structured and unstructured data, often lacking the tools, framework, and human resources to effectively manage their most valuable resource. In MDM in Practice, Cervo and Allen knock the ball out of the park. Rife with practical lessons, this how-to guide is essential reading for those determined to maximize the value of their information and avoid mistakes made far too frequently.-Phil Simon, author of The New Small and The Next Wave of TechnologiesDalton Cervo and Mark Allen demystify the theories and industry buzz surrounding MDM, and provide a practical guide for successfully implementing a Customer MDM program. Dalton and Mark explain how MDM does much more than just bring data together-it provides a set of processes, services, and policies that bring people together in a cross-functional and collaborative approach to enterprise data management, where people, empowered by high-quality data and enabled by technology, can optimize business processes for superior business performance.-Jim Harris, independent consultant, speaker, and Blogger-in-Chief at Obsessive-Compulsive Data QualityDalton and Mark's book provides some practical advice for those looking to implement a customer data integration program. They have clearly done a great job at abstracting good master data management practices in a succinct yet approachable way. Another great addition to the field!-David Loshin, President, Knowledge Integrity, Inc.This book provides a very practical guide to understanding and implementing Customer Master Data Management. Dalton and Mark draw from their experience in actual implementations to provide insights and best practices that can be used by the most experienced implementers. At the same time, it offers a clear background and foundation on MDM to those that are just getting started.-Tony Fisher, President and CEO, DataFlux