Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan
To financial advisors who ask, Who has the timeand money for marketing? the authors have animportant piece of advice: Treat your practice like asmall business, or you will be put out of business.In an economy in flux, prospective clients arehesitant to put their financial future in the handsof just anyone. This is where Marketing for FinancialAdvisors comes in. The definitive marketingbook designed specifically for financial advisors,it provides all the basic marketing skills you needto attract high-net-worth clients quicker and ingreater numbers than ever. Putting the authors'proven techniques to use, you can immediatelybuild your client bas…
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Produktdetails
Weitere Autoren: Niedermeier, Keith E. / Williams, Patti
- ISBN: 978-0-07-160514-4
- EAN: 9780071605144
- Produktnummer: 3881978
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 266 S.
- Masse: H22.1 cm x B12.9 cm x D2.5 cm 553 g
- Gewicht: 553
Über den Autor
Eric T. Bradlow is the K.P. Chao Professor of Marketing,Statistics, and Education at the WhartonSchool. Keith E. Niedermeier is the Director of theUndergraduate Marketing Program at the WhartonSchool.Patti Williams is an Associate Professor ofMarketing at the Wharton School.
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