The Customer Centric Enterprise
Advances in Mass Customization and Personalization
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following…
Mehr
CHF 291.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
Weitere Autoren: Tseng, Mitchell M. (Hrsg.)
- ISBN: 978-3-540-02492-7
- EAN: 9783540024927
- Produktnummer: 8208228
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 552 S.
- Masse: H23.5 cm x B15.5 cm x D2.9 cm 826 g
- Auflage: 2003
- Abbildungen: Paperback
- Gewicht: 826
4 weitere Werke von Frank (Hrsg.) Piller:
Produktionswirtschaft 2000
Advances in Mass Customization and Personalization
Advances in Mass Customization and Personalization
Ebook (PDF Format)
CHF 48.50
The Customer Centric Enterprise
Advances in Mass Customization and Personalization
Advances in Mass Customization and Personalization
Ebook (PDF Format)
CHF 259.50
Bewertungen
Anmelden