Managing Marketing in the 21st Century-4th edition

Noel Capon is R. C. Kopf Professorof International Marketing andpast Chair of the MarketingDivision, Graduate School ofBusiness, Columbia University.Educated primarily in GreatBritain, Professor Capon earnedB.Sc., Ph.D. degrees in Chemistry from UniversityCollege, London University. He also received degreesin Business Administration from Manchester (Dip.BA), Harvard (MBA), Columbia Business Schools(Ph.D.).Professor Capon joined the Columbia BusinessSchool faculty in 1979. Previously he served on thefaculty of and received tenure from the Universityof California - Graduate School of Management,UCLA. He has taught and/or held faculty positionsat Harvard Business School; Australia - MonashUniversity; England - Bradford ManagementCentre, London Business School, ManchesterBusiness School; France - INSEAD; Hong Kong -Hong Kong University of Science and Technology(HKUST); China - China European InternationalBusiness School (CEIBS - Shanghai); India -Indian School of Business (ISB - Hyderabad);Mexico - TEC Monterrey.Professor Capon has published more than 60 refereedarticles and book chapters and is editor for sectionson Marketing, and Sales Management and Distribution,in the AMA Management Handbook (1994). Hehas published more than 30 books plus three videobooks (see Also by Noel Capon - opposite).Professor Capon teaches on Columbia's full-timeMBA and Executive MBA (EMBA) programs andits partner program with Hong Kong University,London Business School. He is a pioneer in developingvideo teaching materials and teaching via theflipped classroom. Professor Capon was FoundingDirector of Managing Strategic Accounts and theGlobal Account Manager Certification programin conjunction with St. Gallen University (Switzerland).He is a director of the Strategic AccountManagement Association (SAMA). He founded theAdvanced Marketing Management Program in conjunctionwith CEIBS. Professor Capon also designs,directs, and teaches in numerous custom programsfor major corporations globally. In 2001, ProfessorCapon cofounded The Chief Sales Executive Forum,offering multiple educational opportunities for salesand account management leaders. Capon is Chair ofWessex Press, Comply First, and the venture capitalfirm Lunacap Ventures.