E-Commerce in Regional Small to Medium Enterprises
Small to medium enterprises (SMEs) and the role of e-commerce in these organizations continue to change, grow and evolve. Researchers and governments have given rise to the number of strategies, to address the challenges these enterprises face daily in competition with large, global businesses.E-Commerce in Regional Small to Medium Enterprises showcases detailed studies of e-commerce in multiple regional areas, focusing on the role of business size, business sector, market focus, gender of CEO, and education level of the CEO on driving forces for e-commerce adoption. E-Commerce in Regional Small to Medium Enterprises produces new research res…
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Produktdetails
Weitere Autoren: Vrazalic, Lejla (Hrsg.)
- ISBN: 978-1-59904-123-0
- EAN: 9781599041230
- Produktnummer: 2764523
- Verlag: Idea Group Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 430 S.
- Masse: H26.0 cm x B18.3 cm x D2.7 cm 1'001 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 1001
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