Joseph McCormack

Brief

Make a Bigger Impact by Saying Less

Buch

What people are saying about brevity.I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time. --Guy Kawasaki, author, publisher and entrepreneurYou could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path. --John Challenger, CEO, Challenger, Gray and ChristmasWe are entering an age of infobesity. Brief is your new weapon to cut through the c… Mehr

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Produktdetails

ISBN: 978-1-118-70496-7
EAN: 9781118704967
Produktnummer: 19160794
Verlag: John Wiley & Sons Inc
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 256 S.
Masse: H23.5 cm x B15.7 cm x D2.2 cm 442 g
Gewicht: 442
Sonstiges: Professional & Vocational

Über den Autor

JOSEPH McCORMACK is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in a challenging marketplace.