Bruce W. Marcus

Competing for Capital

Investor Relations in a Dynamic World

Buch

The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. Competing for Capitaladdresses this new environment by providing readers with the information they need on critical issues such as-new laws and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s. These topics require a reevaluation of traditional investor relation techniques,… Mehr

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Produktdetails

ISBN: 978-0-471-44862-4
EAN: 9780471448624
Produktnummer: 9634977
Verlag: John Wiley & Sons
Sprache: Englisch
Erscheinungsjahr: 2005
Seitenangabe: 240 S.
Masse: H23.5 cm x B15.7 cm x D1.8 cm 541 g
Abbildungen: HC gerader Rücken mit Schutzumschlag
Gewicht: 541

Über den Autor

BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter (www.marcusletter.com). As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is marcus@marcusletter.com.