IBM
The Rise and Fall and Reinvention of a Global Icon
A history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Corta…
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Produktdetails
- ISBN: 978-0-262-35149-2
- EAN: 9780262351492
- Produktnummer: 34355595
- Verlag: MIT Press
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 752 S.
- Plattform: EPUB
- Masse: 78'586 KB
- Abbildungen: 45 FIGURES
Über den Autor
James W. Cortada is Senior Research Fellow at the Charles Babbage Institute at the University of Minnesota and the author of Information and the Modern Corporation (MIT Press) and other books. He worked at IBM for thirty-eight years in sales, consulting, managerial, and research positions.
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