Event Sponsorship
State-of-the-art methods for finding, securing, and retaining the best corporate sponsorsThe authoritative guide to creating and closing deals with irresistible ROIsEvent Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researc…
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Produktdetails
Weitere Autoren: Rukavina, Vladimir / Goldblatt, Joe
- ISBN: 978-0-471-12601-0
- EAN: 9780471126010
- Produktnummer: 1493445
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 320 S.
- Masse: H24.0 cm x B19.8 cm x D2.3 cm 680 g
- Gewicht: 680
Über den Autor
BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.
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