The Total Survey Error Approach
A Guide to the New Science of Survey Research
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, more than six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys--from measurement and nonresponse error to coverage and sampling error. Built on theoretical elements of…
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Produktdetails
- ISBN: 978-0-226-89128-6
- EAN: 9780226891286
- Produktnummer: 1652934
- Verlag: The University of Chicago Press
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 336 S.
- Masse: H22.9 cm x B16.3 cm x D2.3 cm 556 g
- Auflage: New ed
- Gewicht: 556
- Sonstiges: Professional & Vocational
Über den Autor
Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.
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