Eric Dezenhall

Damage Control (Revised & Updated)

The Essential Lessons of Crisis Management

Buch

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes-and debacles-of modern business, politics, and entertainment.You'll discover:. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.. Why Audi never fully recovered from driver accusations of sudden acceleration”-despite evidence that nothing was wrong with their… Mehr

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Produktdetails

Weitere Autoren: Weber, John

ISBN: 978-1-935212-24-9
EAN: 9781935212249
Produktnummer: 19434130
Verlag: Easton Studio Press
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 256 S.
Masse: H21.6 cm x B14.1 cm x D1.8 cm 307 g
Auflage: Revised Edition
Gewicht: 307

Über den Autor

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail 'Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin's in the summer of 2011.John Weber is the president of Dezenhall Resources and the firm's second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world's largest public relations firms. He began his career in marketing and advertising.