ISE Marketing Management
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digi…
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Produktdetails
Weitere Autoren: Johnston, Mark
- ISBN: 978-1-260-08499-3
- EAN: 9781260084993
- Produktnummer: 33561662
- Verlag: McGraw-Hill Education
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 1392 S.
- Masse: H21.6 cm x B27.4 cm x D2.1 cm 832 g
- Auflage: 3 ed
- Abbildungen: 65 Illustrations, unspecified
- Gewicht: 832
Über den Autor
Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Gregs industry experience includes 13 years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. When he left Warner Lambert in 1986 to enter academe, he was the manager of the top-performing sales district in the United States. In addition, he has served as a consultant and trainer for a variety of organizations in both the private and public sectors, primarily in the areas of marketing planning, strategy development, and service quality.
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