E-marketing
E-Marketing makes it easy for students to grasp the concepts and strategies involved in developing a digital marketing plan. Recognizing that the digital landscape is rapidly changing, the book encourages students to explore and think critically about their online behavior.
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Produktdetails
Weitere Autoren: Fox, Alexa (University of Akron, USA) / Strauss, Judy (University of Nevada, Reno, USA)
- ISBN: 978-1-138-73137-0
- EAN: 9781138731370
- Produktnummer: 25537051
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 444 S.
- Masse: H25.7 cm x B26.6 cm x D2.2 cm 864 g
- Auflage: 8 New edition
- Abbildungen: 71 Line drawings, black and white; 34 Halftones, black and white; 36 Tables, black and white; 85 Illustrations, black and white
- Gewicht: 864
Über den Autor
Raymond Frost is Professor of Management Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing. Alexa K. Fox is Assistant Professor of Marketing at The University of Akron, USA. Her research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Alexa's work has appeared in various journals, books, and national conferences.Judy Strausswas Professor of Marketing Emerita at the University of Nevada-Reno, USA. Shewas alsoan award-winning author of four books and numerous academic papers on internet marketing, advertising, and marketing education. Judy passed away during production of this edition. This book is dedicated to her.
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