Upcycling

MAZ MCMURDO officially started his career turning junk into treasure as a child crafting washing up liquid bottles into spaceships! After graduating from Bournemouth University with a 2:1 in Product Design and Visualisation in 2000, Max fulfilled his boyhood dream and became a car designer in Cologne, Germany. In 2003 he established his business reestore ltd with the aim to design and create a range of upcycled furniture and accessories from objects destined for landfill. By 2007, reestore had won several design awards and featured in many galleries and exhibitions and Max decided to pitch it to BBC's Dragons Den for investment. After a successful pitch, he left with investment from Deborah Meaden and Theo Paphitis. With their input reestore grew from a hobby fuelled by passion to one of the UK's most respected and renowned designers and manufacturers of upcycled products. Reestore now has a client list that includes The Body Shop and has completed several installations for Google's head offices globally. In 2014 the company won gold at the Chelsea Flower show with Kate Gould Gardens. Max is also a TV presenter; after two series of George Clarke's Amazing Spaces, Fill Your House For Free and Channel 4's summer hit Shed of the Year he is now the go-to presenter for product design and repurposing.