Superior Customer Value: Strategies for Winning and Retaining Customers [With DVD]
This edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service.
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Produktdetails
- ISBN: 978-1-4398-6128-8
- EAN: 9781439861288
- Produktnummer: 23202669
- Verlag: Crc Pr Inc
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 301 S.
- Masse: H23.6 cm x B15.5 cm x D2.5 cm 599 g
- Auflage: 3. A.
- Abbildungen: DVD
- Gewicht: 599
Über den Autor
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.
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