Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
Competing on the social web isn't enough. You have to STAND OUT!Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies. -- Brian Solis, bestselling author of The End of Business as Usual and Engage!A stand-out must-read. -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable BusinessTake these tips, work to implement these ideas, and look around…
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Produktdetails
- ISBN: 978-0-07-179496-1
- EAN: 9780071794961
- Produktnummer: 13098186
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 286 S.
- Masse: H22.6 cm x B15.0 cm x D2.0 cm 408 g
- Gewicht: 408
Über den Autor
Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.
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