Exploring Strategy
Text and Cases
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written byexperts in the subjectto aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
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Produktdetails
Weitere Autoren: Whittington, Richard / Regner, Patrick / Scholes, Kevan / Angwin, Duncan
- ISBN: 978-1-292-14514-3
- EAN: 9781292145143
- Produktnummer: 31730981
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 828 S.
- Plattform: EPUB
- Masse: 25'539 KB
- Auflage: 11. Auflage
Über den Autor
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management, Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford, Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School, Duncan Angwin is Professor of Strategic Management at Lancaster University, Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.
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