The Twenty-First-Century Media Industry
Economic and Managerial Implications in the Age of New Media
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors…
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Produktdetails
- ISBN: 978-0-7391-4003-1
- EAN: 9780739140031
- Produktnummer: 7107881
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 312 S.
- Masse: H23.5 cm x B15.7 cm x D2.2 cm 634 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 634
Über den Autor
John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.
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