Location Based Marketing For Dummies
Learn to create a two-way dialog with customers withlocation-based services and smartphonesLocation-based services (LBS) have started to gain popularity inthe marketplace with more and more businesses starting toincorporate LBS into their marketing mix. This book is a necessaryresource for anyone eager to create a two-way dialog with theircustomers in order to establish customer loyalty programs, drivepromotions, or encourage new visitors. You'll learn how tosuccessfully build, launch, and measure a location-based marketingprogram and figure out which location-based services are right foryour business.Packed with resources that share addition…
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Produktdetails
Weitere Autoren: Schneider, Mike
- ISBN: 978-1-118-13206-7
- EAN: 9781118132067
- Produktnummer: 13861886
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 288 S.
- Plattform: PDF
- Masse: 25'959 KB
- Auflage: 1. Auflage
Über den Autor
Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report. Mike Schneider is Senior Vice President, Director Digital Incubator for allen & gerritsen, ranked as a top independent advertising agency by AdAge.
2 weitere Werke von Aaron Strout:
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