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Aaron Strout

Location Based Marketing For Dummies

Ebook (PDF Format)

Learn to create a two-way dialog with customers withlocation-based services and smartphonesLocation-based services (LBS) have started to gain popularity inthe marketplace with more and more businesses starting toincorporate LBS into their marketing mix. This book is a necessaryresource for anyone eager to create a two-way dialog with theircustomers in order to establish customer loyalty programs, drivepromotions, or encourage new visitors. You'll learn how tosuccessfully build, launch, and measure a location-based marketingprogram and figure out which location-based services are right foryour business.Packed with resources that share addition… Mehr

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Produktdetails


Weitere Autoren: Schneider, Mike
  • ISBN: 978-1-118-13206-7
  • EAN: 9781118132067
  • Produktnummer: 13861886
  • Verlag: John Wiley & Sons
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 288 S.
  • Plattform: PDF
  • Masse: 25'959 KB
  • Auflage: 1. Auflage

Über den Autor


Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report. Mike Schneider is Senior Vice President, Director Digital Incubator for allen & gerritsen, ranked as a top independent advertising agency by AdAge.

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