Measuring and Controlling Sustainability

Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing and Extra Ordinary Professor at University of Pretoria's Gordon Institute of Business Science. Dr. Lindgreen received his PhD from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.Dr. Christine Vallaster is Professor of Marketing and Relationship Management at the University of Applied Sciences in Salzburg. Dr. Vallaster received her post-doctoral qualification from the University of Innsbruck (Austria). She has published in California Management Review, Journal of Business Research, European Journal of Marketing, and Journal of World Business, among others.Dr. Shumaila Yousafzai is Associate Professor at Cardiff University, UK. Her research focuses on the contextual embeddedness of entrepreneurship, institutional theory, and entrepreneurial orientation. She is the Associate Editor of the Journal of Small Business Management and has extensively published in various international journals. She has also co-edited a special issue on women's entrepreneurship for Entrepreneurship & Regional Development and has edited volumes on women's entrepreneurship with Edward Elgar and Routledge.Dr. Bernhard Hirsch is Professor of Management Accounting at Bundeswehr University Munich. He received his post-doctoral qualification (Dr. rer. pol. habil.) from WHU - Otto Beisheim School of Management (Germany) and his doctoral degree (Dr. rer. pol.) from Witten/Herdcke University (Germany). He has published in Management Accounting Research, Journal of Accounting and Organizational Change, Business Strategy and the Environment, International Journal of Physical Distribution & Logistics Management, and Financial Accountability & Management, among others.