Wine Marketing
A Practical Guide
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
CHF 64.00
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Produktdetails
Weitere Autoren: Mitchell, Richard
- ISBN: 978-0-7506-5420-3
- EAN: 9780750654203
- Produktnummer: 8545204
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 360 S.
- Masse: H23.6 cm x B16.4 cm x D2.2 cm 609 g
- Abbildungen: Illustrated
- Gewicht: 609
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