Technology Distribution Channels
Understanding and Managing Channels to Market
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage wit…
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Produktdetails
- ISBN: 978-0-7494-7218-4
- EAN: 9780749472184
- Produktnummer: 16642900
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 352 S.
- Plattform: EPUB
- Masse: 8'321 KB
- Auflage: 1. Auflage
Über den Autor
Julian Dent
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