Social Media Intelligence
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring effort…
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Produktdetails
Weitere Autoren: Schweidel, David A.
- ISBN: 978-1-107-03120-3
- EAN: 9781107031203
- Produktnummer: 15901898
- Verlag: Cambridge
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 200 S.
- Masse: H23.7 cm x B15.9 cm x D2.0 cm 463 g
- Auflage: New
- Gewicht: 463
Über den Autor
Wendy W. Moe is an Associate Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University. In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting.
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