Jill Dyché

CRM Handbook, The

A Business Guide to Customer Relationship Management

Ebook (EPUB Format)

To compete in today's competitive marketplace, customer focus is no longer simply nice to have-it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate… Mehr

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Produktdetails

ISBN: 978-0-321-62999-9
EAN: 9780321629999
Produktnummer: 34741815
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2001
Plattform: EPUB
Masse: 3'643 KB
Auflage: 1. Auflage

Über den Autor

Jill Dyché is principal consultant with Baseline Consulting Group, which provides management consulting & technology implementation services to Fortune 500 companies. She has recently spearheaded several of Baseline Consulting's projects centered on CRM implementation and readiness. A frequent speaker at CRM and e-Business conferences and user groups, she is author of e-Data: Turning Data Into Information With Data Warehousing (Addison-Wesley).