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Margaret Shaw

Hospitality Sales

A Marketing Approach

Buch

What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:* Presents sel… Mehr

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Produktdetails


Weitere Autoren: Morris, Susan V.
  • ISBN: 978-0-471-29679-9
  • EAN: 9780471296799
  • Produktnummer: 1483523
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 1999
  • Seitenangabe: 352 S.
  • Masse: H24.3 cm x B19.6 cm x D2.7 cm 828 g
  • Gewicht: 828

Über den Autor


MARGARET SHAW, BS, MBA, PhD, is Professor at the University of Guelph in Ontario, Canada. SUSAN V. MORRIS, Vice President, Marketing for HQ Global Workplaces, Inc., spent ten years at the top levels of the Marriott sales organization.

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