The Small BIG
Small Changes That Spark Big Influence
Offering deceptively simple suggestions, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
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Produktdetails
Weitere Autoren: Goldstein, Noah / Cialdini, Robert B.
- ISBN: 978-1-78125-275-8
- EAN: 9781781252758
- Produktnummer: 17633910
- Verlag: Profile Books
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 304 S.
- Ausstattung: B-Format Paperback
- Masse: H19.7 cm x B12.8 cm x D2.3 cm 329 g
- Gewicht: 329
Über den Autor
Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world´s most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors´ books have sold three million copies and translated into twenty-seven languages.
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