Sales Marketing
A resource for executives, managers, and consultants which distills a range of new improvement techniques down to six proven practices. It shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and improvement efforts.
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Produktdetails
- ISBN: 978-0-7879-0857-7
- EAN: 9780787908577
- Produktnummer: 1568727
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 308 S.
- Masse: H23.5 cm x B15.7 cm x D2.2 cm 628 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 628
Über den Autor
DANIEL M. STOWELL is president of D.M. Stowell & Company and provides consulting, training, facilitation, research, and project management services in the areas of sales, marketing and quality. Stowell also draws on his 26 years of experience with the IBM Corporation, where he held management positions in Sales, marketing, and quality improvement. he has contributed to such publications as Quality Progress and Quality Digest, an is an active member of the American Society for Quality Control and The American Marketing Association. He lives in Southbury, Connecticut.
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