Manage for Profit, Not for Market Share
A Guide to Greater Profits in Highly Contested Markets
How do companies in mature markets-where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by-achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the au…
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Produktdetails
Weitere Autoren: Bilstein, Frank F. / Luby, Frank
- ISBN: 978-1-59139-526-3
- EAN: 9781591395263
- Produktnummer: 2140609
- Verlag: Ingram Publishers Services
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 232 S.
- Masse: H24.1 cm x B16.2 cm x D2.3 cm 558 g
- Abbildungen: Grafiken
- Gewicht: 558
Über den Autor
Hermann Simon is founder and Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants (SKP), in Germany. Frank F. Bilstein and Frank Luby are Partners in SKP's Boston office.
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