Subscribed
Why the Subscription Model Will Be Your Company's Future-and What to Do About It
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to…
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Produktdetails
Weitere Autoren: Weisert, Gabe
- ISBN: 978-0-241-36368-3
- EAN: 9780241363683
- Produktnummer: 27235255
- Verlag: Portfolio Penguin
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 3'182 KB
Über den Autor
Tien Tzuo and Gabe Weisert
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