Competitive Strategy
Techniques for Analyzing Industries and Competitors
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms…
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Produktdetails
- ISBN: 978-1-4165-9035-4
- EAN: 9781416590354
- Produktnummer: 14351939
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 432 S.
- Plattform: EPUB
- Masse: 9'449 KB
Über den Autor
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
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