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James N. Dertouzos

Is Military Advertising Effective?

An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Buch

Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

CHF 26.90

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Produktdetails

Weitere Autoren: Garber, Steven
  • ISBN: 978-0-8330-3341-3
  • EAN: 9780833033413
  • Produktnummer: 9789480
  • Verlag: RAND
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 96 S.
  • Masse: H22.9 cm x B16.2 cm x D0.6 cm 167 g
  • Abbildungen: Illustrations
  • Gewicht: 167
  • Sonstiges: Undergraduate

7 weitere Werke von James N. Dertouzos:

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Legal and Economic Consequences of Wrongful Termination
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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Facilitating Effective Reform in Army Acquisitions
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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Fair Value Accounting, Historical Cost Accounting, and Systemic Risk
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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Performance Evaluation and Army Recruiting
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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A Profile of San Bernardino Country CalWorks Caseload
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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The Economic Costs and Implications of High-Technology Hardware Theft
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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Educational Benefits versus Enlistment Bonuses
An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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