Jesko Perrey

Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

Ebook (PDF Format)

CONTRIBUTORS Francesco Banfi, Paris Reinhold Barchet, Du?sseldorf Dr. Thomas Bauer, Munich Gabriele Bavagnoli, Milan Rishi Bhandari, Chicago Adam Bird, Munich Jochen Böringer, Du?sseldorf Dr. Peter Breuer, Cologne Dr. Benjamin Brudler, Hamburg Jean-Baptiste Coumau, Paris Linda Dauriz, Munich David Edelman, Boston Thierry Elmalem, London Dr. Lars Fiedler, Hamburg John Forsyth, Stamford Dr. Tjark Freundt, Hamburg Nicolò Galante, Paris Jonathan Gordon, New York Dr. Roland Harste, Hamburg Holger Hu?rtgen, Du?sseldorf Ingeborg Molden Hegstad, Oslo Tobias Karmann, Cologne Dr. Lars Köster, Hamburg Dr. Mathias Kullmann, Du?sseldorf Sascha B. Lehmann,… Mehr

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Produktdetails

Weitere Autoren: Spillecke, Dennis

ISBN: 978-1-118-48950-5
EAN: 9781118489505
Produktnummer: 16369641
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 400 S.
Plattform: PDF
Masse: 5'096 KB
Auflage: 2. Aufl.

Über den Autor

Dr. Jesko Perrey Director, Du?sseldorf Jesko Perrey is the global leader of the CLM (Customer Lifecycle Management) service line and a core member of the leadership team of the EMEA Consumer Goods & Retail Practice at McKinsey. His focus is on brand management, marketing ROI, segmentation, and CLM across different industries. Jesko is the author of many articles and essays in leading journals and compendiums, particularly on marketing-related subjects such as branding, marketing ROI, segmentation, and CLM, and coauthor of the book Power Brands. He holds an MBA and a PhD from the University of Mu?nster. Dr. Dennis Spillecke Principal, Cologne Dennis Spillecke is a core member of the EMEA Consumer Goods & Retail Practice, as well as of the EMEA Marketing & Sales Practice at McKinsey. Dennis leads the global service line on marketing ROI and branding. In recent years, Dennis' work has focused primarily on the areas of digital marketing, marketing ROI, and branding. Dennis holds a PhD from the Otto Beisheim School of Management (WHU) in Vallendar.