Meatball Sundae
Is Your Marketing out of Sync?
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford…
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Produktdetails
- ISBN: 978-1-59184-535-5
- EAN: 9781591845355
- Produktnummer: 19435707
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 256 S.
Über den Autor
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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Is Your Marketing out of Sync?
Is Your Marketing out of Sync?
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