Marketing Plan Example: Virgin Atlantic Little Red
Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)This marketing plan includes:-Executive Summary-Corporate Objectives-Situation Review-Competitive Analysis-Perceptual Map-Market Segmentation & Targeting-Key Market Trends-Detailed SWOT Analysis-Portfolio Summary (Includes Portfolio Matrix)-PESTLE Analysis-Analysis Of The Cur…
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Produktdetails
- ISBN: 978-3-656-42419-2
- EAN: 9783656424192
- Produktnummer: 14902066
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 28 S.
- Masse: H21.0 cm x B14.9 cm x D1.5 cm 45 g
- Auflage: 1. Auflage
- Gewicht: 45
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