Discourse, Identities and Genres in Corporate Communication
Sponsorship, Advertising and Organizational Communication
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues…
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Produktdetails
- ISBN: 978-3-0351-0181-2
- EAN: 9783035101812
- Produktnummer: 25684447
- Verlag: Peter Lang AG, Internationaler Verlag der Wissenschaften
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 1'856 KB
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