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Robert L. Heath

Public Relations Theory

Capabilities and Competencies

Ebook (PDF Format)

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the dai… Mehr

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Produktdetails


Weitere Autoren: Shin, Jae-Hwa
  • ISBN: 978-1-119-71296-1
  • EAN: 9781119712961
  • Produktnummer: 35435695
  • Verlag: Wiley-Blackwell
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 400 S.
  • Plattform: PDF
  • Masse: 3'984 KB

Über den Autor


JAE-HWA SHIN, PHD, is Professor in the School of Communication, University of Southern Mississippi. She is currently serving on the editorial board of Journal of Public Relations Research. She is a coauthor of Think Public Relations.ROBERT L. HEATH, PHD, is Professor Emeritus, University of Houston. He is on editorial boards and reviews for several major journals. He most recently edited The??International Encyclopedia of Strategic Communication and The Handbook of Organizational Rhetoric and Communication.

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