Cultural Context in Business Communication
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Fi…
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Produktdetails
- ISBN: 978-90-272-7396-3
- EAN: 9789027273963
- Produktnummer: 22559673
- Verlag: John Benjamins Publishing Company
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 276 S.
- Plattform: PDF
- Masse: 23'681 KB
11 weitere Werke von Susanne (Hrsg.) Niemeier:
Cognitive Linguistics, Second Language Acquisition, and Foreign Language Teaching
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