ISE Essentials of Strategic Management: The Quest for Competitive Advantage
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companio…
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Produktdetails
Weitere Autoren: Thompson, Arthur / Peteraf, Margaret
- ISBN: 978-1-260-57566-8
- EAN: 9781260575668
- Produktnummer: 33195207
- Verlag: McGraw-Hill Education
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Masse: H25.1 cm x B20.0 cm x D2.0 cm 723 g
- Auflage: 7 ed
- Gewicht: 723
Über den Autor
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
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