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Joanne Scheff Bernstein

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Ebook (EPUB Format)

ARTS MARKETING INSIGHTS Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevan… Mehr

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Produktdetails


Weitere Autoren: Kotler, Philip (Vorb.)
  • ISBN: 978-1-118-04682-1
  • EAN: 9781118046821
  • Produktnummer: 13881880
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 320 S.
  • Plattform: EPUB
  • Masse: 503 KB

Über den Autor


The Author JOANNE SCHEFF BERNSTEIN, coauthor of the acclaimed and best-selling Standing Room Only, is an educator, consultant, speaker, and author in the field of arts and culture management and marketing. She is adjunct associate professor of business institutions at Northwestern University and taught arts management at the Kellogg Graduate School of Management for eight years. She consults with arts and service organizations and speaks frequently to audiences worldwide.

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