Michael (Hrsg.) Morgan

Living with Television Now

Advances in Cultivation Theory and Research

Buch

George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world. Since the 1970s, cultivation analysis has been a lens through which to examine television's contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. Hundreds of studies during this time have (mostly) found that there are relationships between television exposure and people's worldviews, but important questions remain: just how big are these relationships, are they real, are some people more vulnerable to them than others, do they vary acro… Mehr

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Produktdetails

Weitere Autoren: Shanahan, James (Hrsg.) / Signorielli, Nancy (Hrsg.)

ISBN: 978-1-4331-1368-0
EAN: 9781433113680
Produktnummer: 14581498
Verlag: Lang, Peter
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 427 S.
Masse: H22.5 cm x B15.0 cm x D2.4 cm 625 g
Auflage: New
Abbildungen: illustrations
Gewicht: 625

Über den Autor

Michael Morgan (PhD, University of Pennsylvania) is Professor in the Department of Communication at the University of Massachusetts-Amherst. His research interests include cultivation analysis and media effects, technology, and policy. James Shanahan (PhD, University of Massachusetts Amherst) is Professor in the College of Communication at Boston University. His research interests focus on cultural indicators, cultivation theory, media effects, and public opinion. Special areas of focus are communication in relation to science and the environment. Nancy Signorielli (PhD, University of Pennsylvania) is Professor of Communication and Director of the MA program in communication at the University of Delaware. Her research focuses on images in the media, specifically on gender role images, television violence and health-related images, and how these images are related to people's conceptions of social reality.