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Neil Richardson

A Quick Start Guide to Mobile Marketing

Buch

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing… Mehr

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Produktdetails


  • ISBN: 978-0-7494-6098-3
  • EAN: 9780749460983
  • Produktnummer: 6386905
  • Verlag: Kogan Page
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 184 S.
  • Masse: H19.8 cm x B12.9 cm x D1.0 cm 203 g
  • Abbildungen: Paperback
  • Gewicht: 203

Über den Autor


Neil Richardson teaches PR and marketing at Leeds Business School in the UK. He has a vast amount of managerial experience in marketing, sales and customer service.

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